A good way to plan for the future of your web site is to start building an annual budget for it. Publications have budgets. Ad campaigns have budgets. A budget isn’t just a dollar amount thrown down on a spreadsheet, but it is a plan of what it will cost to do what you want to do.
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Web Site Maintenance Costs Continue To Go Up
There is a cost inflation going on in the web industry – and that inflation relates to the capabilities of an organization’s web site, and the importance to the organization of that web site. Budget for it.
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